'We’ve seen brands use effects on TikTok in all kinds of creative ways to reach new audiences, share stories, and build community,” said Greg Feingold, Effect House Community Lead. Effects created for TikTok drive culture, shape trends, power storytelling, and inspire creative expression.

Since launching the Effect House beta last year, we've seen our global community of effect creators bring their creativity to life in so many ways. Compared to Community Effects, Branded Effects allow brands to boost their content to a wider audience with paid branding traffic solutions, control what brand safe pinned videos appear on the effect detail page, and place their effects in premium placements on the trending tab of the effect panel. ♬ original sound - Effect Houseīy working with effect creators to build Branded Effects for TikTok, brands can tap into the creativity and ideas of effect creators who are already driving big impact with their effects, allowing brands to spark the same kinds of connection, engagement, and conversion while also having more control over key performance features. Listen to her story about getting to work with the band and how she brought this effect to life. To kick off Branded Effects in Effect House, brands can begin working with top effect creators who are already creating enormously popular effects on TikTok's effect creation platform, Effect were so excited to sit down with and learn more about her amazing helmet effects. They can be highly customized with branded elements and include features like calls-to-action and custom audience targeting to fit a brand's specific campaign needs. Supercharging campaigns with Branded Effectsīranded Effects are custom effects sponsored by brands.

To further empower innovative storytelling and expand creative possibilities for brands on TikTok, we're introducing Effect House Branded Effects, a new solution that allows brands to work directly with TikTok effect creators to produce custom Branded Effects. Brands have leveraged this impact to reach new audiences and tell more immersive stories, with Branded Effects like the 'A Flavor For Every You' Bomb Pop game and the Pepsi #NewPepsiHitMeLike Challenge. On TikTok, effects inspire creativity, power storytelling, and bring joy to our global community.

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